KHAN, M. S.; BAIG, M. K.; AHMED, M. S. S. . Service Quality and Cost of Care as Preferred Strategies for Patient Satisfaction and Loyalty: The Mediating Role of Brand Image and Perceived Value in Healthcare Services. Open Access Public Health and Health Administration Review, [S. l.], v. 4, n. 1, p. 159–176, 2025. DOI: 10.59644/oaphhar.4(1).217. Disponível em: https://journal.mdpip.com/index.php/oapr/article/view/217. Acesso em: 27 sep. 2025.